Uninor, the brand name of Unitech Wireless and the joint venture company of India’s second largest real estate major Unitech Limited and the world’s largest mobile services provider Telenor Group of Norway, on Thursday launched its global GSM service in India, covering seven circles namely Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, UP East, UP West and Bihar (including Jharkhand).
Addressing the media here, Stefan Kercza, Hub Head, Tamil Nadu and Kerala, Uninor, said that the Telenor Group had leveraged its position in India with an investment of Rs 2,620 crore, all for becoming a significant operator in the GSM space and getting 8 per cent of the market share in the next five years.
The company holds a pan-India UAS licence to offer mobile telephony services in each of India’s 22 circles with spectrum to roll out these services in 21 of the 22 circles.
On launch day, Uninor will be retailed at over 210,000 points of sale through close to 1,000 exclusive distributors in the seven circles, again the largest ever launch distribution achieved by any GSM operator in India.
Uninor is launching its service with two price plans — a base plan called talkmore at 29 paise and a subscription plan called callmore at 29 paise Talkmore at 29 paise is designed for customers who talk longer on their calls.
The plan offers customers local calls at 29 paise per minute and STD calls at 49 paise per minute, with a call set up fee of 39 paise. Callmore at 29 paise is designed for customers who call more often by offering the lowest per minute local call rates in the market. The plan offers local calls at 29 paise per minute and STD calls at 49 paise per minute, with a daily rental of Rs 2.
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